Privacy Policy

Last updated: July 18, 2026

Pareshay operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or transaction using the Services or otherwise communicate with us.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term "personal information," we refer to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or de-identified. Depending on how you interact with our Services, we may collect:

• Contact details: Name, billing address, shipping address, phone number, and email address.

• Financial information: Payment card information, payment confirmation, transaction details, and preferred form of payment.

• Account information: Username, password, security preferences, and settings.

• Transaction information: Items you view, add to your cart or wishlist, purchase, return, exchange, or cancel, alongside your past transaction history.

• Communications: Information included when reaching out for customer support or general inquiries.

• Device & Usage information: IP address, browser type, network connection, unique device identifiers, and details on how and when you navigate our Services.

Personal Information Sources

We collect personal information from the following sources:

• Directly from you: When you create an account, make a purchase, or communicate with us.

• Automatically: Via your device when navigating our store, using cookies and similar tracking technologies.

• Service providers & partners: Payment processors, fulfillment centers, IT infrastructure providers, and marketing partners who assist in delivering our Services.

How We Use Your Personal Information

We use your personal information for the following core purposes:

• Provide, Tailor, and Improve the Services: To process payments, fulfill orders, arrange shipping, handle returns/exchanges, send order updates, and offer tailored product recommendations.

• Marketing & Advertising: To send promotional updates via email, SMS, or direct mail, and to present relevant online advertising based on your interests and past activity.

• Security & Fraud Prevention: To authenticate accounts, secure payment transactions, detect illegal or malicious activity, and protect our store and customers.

• Communication: To provide timely customer support and maintain our business relationship with you.

• Legal Compliance: To comply with applicable legal requirements, regulatory processes, or law enforcement requests.

How We Disclose Personal Information

We may share your personal information with third parties for legitimate operational purposes, including:

• Service Vendors: Third parties providing infrastructure, payment processing, shipping and fulfillment, analytics, data storage, and customer service.

• Marketing Partners: Partners supporting our advertising and promotional campaigns.

• Corporate Transactions: In connection with a business merger, acquisition, or restructuring.

• Legal Obligations: To enforce our terms, defend our legal rights, or comply with valid subpoenas or legal proceedings.

Children's Data

Our Services are not directed to children, and we do not knowingly collect personal information from individuals under the age of majority in your jurisdiction. If you believe a minor has provided us with personal information, please contact us to request its deletion.

Security and Retention

While we employ industry-standard safeguards to protect your personal details, no security system is completely impenetrable. We recommend avoiding unsecure channels when transmitting sensitive information.

We retain your personal information only as long as necessary to fulfill orders, maintain your account, meet legal or tax obligations, and resolve disputes.

Your Rights and Choices

Depending on your region, you may have the following rights regarding your personal information:

• Right to Access / Know: Request details on the personal data we hold about you.

• Right to Delete: Request the removal of your personal information.

• Right to Correct: Request corrections to inaccurate or incomplete data.

• Right to Portability: Receive a copy of your personal data in a structured format.

• Opt-Out of Targeted Advertising: Request to opt out of data sharing used for targeted online advertising.

• Communication Preferences: Unsubscribe from marketing communications at any time using the link provided in our emails.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Updated versions will be posted directly on this page with a revised "Last updated" date.

Contact Us

For questions about our privacy practices, to exercise your data rights, or for general support:

• Brand: Pareshay

• Email: support@pareshay.com